Product Marketing Manager
Job Summary
As a Product Marketing Manager (PMM) at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. You will own messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.
*Positon is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office.
Key Responsibilities
• Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
• Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy.
• Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
• Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
• Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
• Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
• Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.
Job Requirements
• At least 8 years of experience in a product marketing role within an enterprise technology or cloud solutions company.
• Strong storytelling and messaging capabilities.
• Deep understanding of buyer personas, customer journeys, and competitive landscapes.
• Ability to bridge technical concepts with business value.
Education
• Typically requires a minimum of 8 years of related experience in addition to a Bachelor's degree in a related technical or marketing field.
• Additional experience above the stated minimum requirements may be considered in place of a Bachelor's degree.
Note to Candidates
*Note to applicants: this role is intended to build a candidate pipeline for upcoming positions. Our recruiting efforts will be ongoing until a match is found and placed into an approved position with the above listed requirements. Timing to fill the role may be near-term or longer-term to complete a full consideration process based on business needs.
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If you are an applicant with a physical or mental disability that requires reasonable accommodation for any part of our application process, please email accessibility@netapp.com. Each request for reasonable accommodation will be considered on a case-by-case basis, consistent with applicable laws and regulations. Please note, this email address is only for accommodation requests; we do not accept unsolicited resumes.
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We’re sorry, but we cannot accept unsolicited resumes that are sent to NetApp employees or contractors. We will not compensate for a referral without a current contract on file with our Talent Acquisition team. If you’re interested in helping us with a particular role, please call your partner in Talent Acquisition to discuss.