Director, Product Marketing
Job Summary
Are you ready to lead and inspire a high-performing Product Marketing Team? At NetApp, we are in an exciting phase of expanding our top-tier Product Marketing function, and we are looking for a strategic, hands-on leader to drive Product Marketing for our integrated data management Platform.
As the Director of Platform Product Marketing, you will play a crucial role in executing the strategy and narrative for the NetApp portfolio. You will be a key player in driving the cross-portfolio messaging that solidifies our Platform story. This pivotal role requires a leader who can seamlessly collaborate with product management, corporate marketing, sales, and senior stakeholders to drive growth and achieve market leadership for the NetApp Platform, in alignment with the broader company technology strategy.
Your mission will be to lead and mentor a talented Platform Product Marketing Team, craft a compelling and unified platform narrative, and be a strategic partner to the marketing leadership team. You will enable our sales teams with high-impact tools and materials, leverage market insights to inform product roadmaps, and ensure cross-functional alignment to deliver consistent messaging and execution across all touchpoints.
Key Responsibilities
- Platform Strategy & Execution: Drive and execute comprehensive, data- and AI-informed platform marketing strategies. Articulate the platform's core value proposition, messaging, and go-to-market plans that unify the NetApp portfolio and resonate with target buyers.
- Lead and Develop the Product Marketing Team: Manage, mentor, and develop the existing team, ensuring they have the skills and tools needed to support a platform-oriented go-to-market model.
- AI-Driven Product Marketing: Leverage AI and advanced tooling to scale product marketing impact, including accelerating content creation, improving signal from market and customer insights, and increasing the speed, quality, and consistency of sales enablement and go-to-market execution.
- Sales Enablement: Partner with the sales organization to create high-impact sales tools, training, and customer-facing materials that clearly articulate the value of the NetApp platform. Collaborate with product teams to feed market needs and customer pain points back into roadmaps.
- Cross-Functional Alignment: Ensure consistent platform messaging and execution across all touchpoints by driving close alignment between product, marketing, and sales teams.
- Go-to-Market Execution: Manage the development and rollout of go-to-market plans for major platform releases and key cross-functional company moments, ensuring a unified and impactful launch.
- Performance Tracking: Monitor key performance indicators (KPIs) for platform marketing efforts and track the effectiveness of launches and marketing campaigns to demonstrate business impact.
- Inclusive Environment: Champion and cultivate a diverse and inclusive work environment where all team members can collaborate effectively and achieve organizational goals.
Key Qualifications and Requirements
- 10+ years of experience in marketing or product marketing, with a proven track record in a technically oriented business driving marketing functions in large-scale technology companies.
- 5+ years of people leadership experience
- Demonstrated success in marketing enterprise-scale platform, IaaS/PaaS/SaaS products and driving market share growth.
- Strong business acumen and experience with data-driven decision-making across pricing, marketing, and sales. Experience leveraging AI or advanced tooling to improve marketing effectiveness is highly desired.
- Proven success in leading cross-functional teams to execute product launches and grow complex platform products in a competitive market.
- Strong ability to work cross-functionally and foster a culture of collaboration across product, engineering, corporate marketing, sales, and partner teams.
- Exceptional storyteller with the ability to distill a complex portfolio of technologies into a clear, concise, and engaging platform narrative.
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.(Equivalent additional experience may be considered in place of a degree)
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
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Why NetApp?
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
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Learn moreNetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly, and with dignity. See the EEO poster. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
Reasonable accommodation
If you are an applicant with a physical or mental disability that requires reasonable accommodation for any part of our application process, please email accessibility@netapp.com. Each request for reasonable accommodation will be considered on a case-by-case basis, consistent with applicable laws and regulations. Please note, this email address is only for accommodation requests; we do not accept unsolicited resumes.
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Note to agencies
We’re sorry, but we cannot accept unsolicited resumes that are sent to NetApp employees or contractors. We will not compensate for a referral without a current contract on file with our Talent Acquisition team. If you’re interested in helping us with a particular role, please call your partner in Talent Acquisition to discuss.