Mgr, Marketing 4
Job Summary
The Senior Manager, Cloud Marketing (SMCM) is the global marketing business owner for NetApp’s premier partnerships with the hyperscalers. This role manages marketing’s full contribution to the growth of NetApp’s first‑party and third‑party services.
The SMCM owns the marketing strategy and investment mix in partnership with marketing stakeholders at the hyperscalers, and serves as the primary point of contact for business stakeholders inside and outside NetApp. The SMCM ensures that marketing contributes to pipeline, revenue, and engagement targets as defined by NetApp’s Tier 1 hyperscaler KPIs.
This is a hybrid role requiring three days a week in the office to either San Jose, CA or Seattle, WA.
Key Responsibilities
Strategy & Planning
- Jointly own the hyperscaler marketing strategy, investment mix, and annual/quarterly plan with our partner’s marketing team.
- Align all marketing activities to the joint business plan with the hyperscalers for first‑party and third‑party services.
- Determine budget allocation and investment prioritization across demand generation, partner‑led initiatives, and ecosystem activities.
- Marketing partnership development to open up new co-marketing opportunities with the partners.
Stakeholder & Relationship Leadership
- Serve as the primary marketing point of contact for GTM leadership, alliance leaders, sales ops, sales specialists, CSAs, and CSM managers.
- Represent NetApp Marketing in all executive, senior executive, and operating‑level Cloud business reviews.
- Provide strategic guidance and support to NetApp corporate, field, and partner marketing teams.
- Manage ongoing communications and maintain regular operating cadences with cross‑functional stakeholders.
Team Leadership & Management
- Eventually, lead the hyperscaler marketing team (Cloud Marketing Strategist, Cloud Campaign Operations Manager, Cloud Alliance Marketing Manager, and future marketing roles.
- Own team priorities, deliverables, success metrics, hiring recommendations, and professional development.
- Manage Cloud Marketing team operations, including meeting cadences, internal communications, and stakeholder alignment.
Program Governance & Executive Reporting
- Report on marketing’s contribution to hyperscaler revenue, pipeline, partner engagement, and program performance using NetApp’s Tier 1 KPIs.
- Support the Director of Hyperscaler Marketing with executive briefings and performance dashboards.
- Ensure all partner programs meet contractual requirements and deliver measurable ROI.
Cross‑Functional Collaboration
Work closely with:
- Hyperscaler Partner Marketing, Partnership Development, and Product Group
- Marketing centers of excellence (digital, events, paid media, content, MRA)
- NetApp sales, alliance, and field marketing teams
- Operations and finance teams for budget, tracking, and compliance
And collaborate to:
- Execute co-marketing programs
- Optimize campaign performance
- Track KPIs and report impact
- Influence internal and external stakeholders to advance hyperscaler strategy
Key Performance Indicators
NetApp KPIs
- Marketing-sourced and influenced pipeline/revenue across 1P and 3P services
- MQL & SQL creation and opportunity progression
- Amount of MDF received from the partners
- Engagement contribution from marketing investments (MDF + NetApp budget)
- Hyperscaler seller engagement and activation
- Program execution quality (on time, on budget, fully tracked)
- Marketing contribution to revenue across Cloud services
Deliverables
- Annual and quarterly marketing plan
- Budget and investment plan
- KPI dashboards and executive reporting
- Seller and partner engagement plans
- Program performance and ROI reporting
- Marketing calendar and stakeholder communications
- Cross-functional alignment frameworks (Cloud sales, CSA/CSM, product teams)
Skills & Competencies
- Deep knowledge of cloud business models, direct + indirect sales motions, and hyperscaler GTM dynamics
- Strategic marketing expertise and strong business acumen
- Exceptional communication, organization, and collaboration skills
- Ability to influence across a diverse, global organization at multiple levels
- Strong relationship management and expectation‑setting abilities
- Analytical mindset—ability to measure, test, iterate, and optimize
- Ability to manage complex partner ecosystems (1P/3P, GSI/ISV, Marketplace)
- Bias for action and ability to operate autonomously while managing cross‑functional stakeholders
Who They Work With
Who They Work With
Internal:
- Hyperscaler Sales Ops
- Hyperscaler Specialists / CSAs / CSM leadership
- 1P/3P Product Management
- Field & Geo Marketing
- ACMS, CMS, SEM teammates
- CoEs (Digital, Content, Paid, Events)
- Finance, Ops
External:
- Hyperscaler partner and GTM teams
- Marketplace, Partner, and Sales organizations
- Vendors/Agencies
How They Work With Stakeholders
- Coordinate marketing activities end‑to‑end
- Engage CoEs for execution excellence
- Communicate progress and insights to all levels of NetApp and partner stakeholders
- Influence planning, adoption, and prioritization of Cloud programs across sales, alliances, and product teams
- Serve as a steward of budget accountability, ROI tracking, and Tier 1 KPI governance
Business Objectives
- Drive growth of NetApp’s Hyperscaler 1P and 3P cloud services
- Accelerate pipeline and expand customer opportunity creation
- Strengthen our strategic Cloud partnerships
- Increase Cloud seller and partner engagement with NetApp solutions
- Improve marketing ROI through measurable, data‑driven programs
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
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Why NetApp?
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
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We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
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Learn moreNetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification. We pledge to take every reasonable step to ensure that our applicants and employees are respected, treated fairly, and with dignity. See the EEO poster. NetApp makes reasonable accommodations, consistent with applicable laws, for religious purposes and for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions unless undue hardship would result.
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